I was up at the local pub having lunch today and was reading the newspapers that were laying around and came across this good article from Exclaim! by Allison Outhit. You can read the full article online by clicking here.
In the wasteland of the music business, hundreds of truckloads of CDs wind up every year in the landfill. How does this happen? For starters, the practice is to manufacture in bulk, regardless of sales viability, because it’s cheaper. If half of the units manufactured actually ship to retail, a big chunk of those — perhaps half again — may end up coming back to the warehouse anyway. ‘
Add to this pile the promotional copies, many of which don’t even exit the shrink-wrap before getting chucked in the bin by whatever totally uninterested executive or editor they’ve been sent to… Well, that’s a mountain of plastic. A recent report in the U.K. Guardian claims that one million unsold copies of Robbie Williams’ last CD Rudebox will be shipped to China to be crushed (and hopefully used for road-surfacing). Dealing with product waste like this reportedly costs EMI millions of dollars a year.
Read full article…